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Printing and Mailing - Promoting Your Business Vs Saving the Post Office

Towne Mailer


As most of us know, the United States Post Office is having some issues - encountering billions of dollars in losses and also kicking around a few ideas to reduce costs - reducing shipment on Saturday, or delivering every other piece of junk mail (simply joking regarding that last bit).


The USPS came rattling its tin cup during the Great Bailout months of 2009, yet the feds had already handed over all their bailout funds to GM and AIG.


So the Post Office remains in problem. Just how can you help? Well, you could pay absolutely no interest to the greatest price in doing a postcard printing/post workplace mailing job: the shipping. It's constantly the largest component. So go nuts! Paying no mind to the expense of mailing can be your means helpful the USPS: squandering your hard-earned dollars by doing your mailing one of the most costly way possible.


Isn't that what you want to do? No?


Well, alright then. Allow's think that you do want the Post Office to recoup, however you do not want to finance the whole healing on your own. Let's presume you wish to conserve money on your mailing instead.


Exactly how? Creating a postcard with mailing expenses in mind.


The layout of your postcard - keeping in mind a few of the details regarding postal prices - will give your printing and also mailing initiative far more bang for the buck.


One of the most vital factor is to ensure your postcard is one of those that gets read, not simply thrown in the trash or used to line birdcages. We go into extra on that particular subject in other posts, yet one critical product births duplicating below:


Maintain it simple. Don't try to pack way too much info on one postcard. You may have 499 superior products in your line of product, however trying to pack info regarding each product onto a postcard will certainly cause none of them standing out. Select one and also beat the drum (briefly) for that, or simply talk (again, briefly) regarding how terrific your company is.


Now then, regarding those annoying shipping costs.


A conventional small postcard, at 4" x 6", is usually sufficient real estate to obtain your message throughout and inform your recipients what you want them to do (phone call, email, visit your website, and so on) As well as a 4" x 6" card is treated positively by the post office - in regards to cost, exactly how it is handled, and also exactly how rapid it gets there, viz:


Small 4" x 6" postcards go by excellent shipment, which is definitely an advantage. However unlike regular first class mail, currently secured at 44 cents a piece, 4" x 6" postcards have their own rate, 27 cents - or even 23 cents if you send them as a mass mailing (even more information on just how to do that in a future write-up).


Postcards of that size are additionally supplied in 3 - 5 days no matter which way you send them. Larger dimensions can set you back more as well as take longer to provide. If you absolutely, favorably can't pack every vital factor on a tiny card, watch for a future short article on bigger sizes as well as their postal peccadillos. https://www.townemailer.com/


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